WAM Concept Store is the home of curious, bizarre, outlandish creations made by What A Monstar - a local clothing label founded in 2012 in Plovdiv.

The Dare Wear: this is just how we perceive our mission in conceiving beautiful pieces of clothing for everyone. From 8 to 88 years of age, anyone can meet his/her own monstar self, right there, staring at them from a charmingly weird t-shirt. And this is actually how it all started back in 2012, when we made our first very own t-shirt collection, from scratch and without any experience, guided only by our ceaseless creativity. In only 3 years time, our t-shirt endeavour has evolved into a clothing brand with its very own style of creativity, distinctive and recognizable image by a growing community of monstars, spreading all over the world.

And it all started right here, in this space in the heart of Kapana. We were one of the first to settle in this area where no man has dared to enter. Through creative will and power, our unconventional Monstar world has also given birth to Kapana Fest, a local street art festival, which has grown into the most prominent urban outdoor event in Bulgaria and completely changed the course of existence for this part of town.

Great things have happened in this very place (WAM Concept Store) and many more are to come about.